Where the bloody hell are you?

Tourism Australia launched it’s bloody good new campaign to much fanfare (see the tv ad here). It’s a bloody good ad that presents the aussie people as warm inviting people who are laid back bloody and inviting.

Unfortunately the UK doesn’t like it and until last week had banned it from airing over there. They said that it was ‘too offensive’ to be screened because the tag line for the ad is: “where the bloody hell are you?”

This seems a little pretentious coming from the country that spawned this saying. It’s not even considered a bloody swear word. It’s used to emphasise something like:

a) that’s a good meal.
b) That’s a bloody good meal

See?

It’s a bit hypocritical to ban it because of the word “bloody” since they allowed it to be used by the star of harry potter in his last movie.

It’s part of the aussie vernacular especially in ads, where we’ve seen it used for drink driving: “drink and drive and you’re a bloody idiot” and a range of other ads and it’s even said in parliament house by our politicians.

So to all those winging poms out there, you should bloody well stop being such sooks and go practice playing cricket or drinking tea or something.