Monday, May 08, 2006


Are you generic?

This culture jamming project seeks to bring to our attention the cultural sell out that is commercial magazines.

It’s a simple and fun do-it-yourself jam -- just print the PDF on label sheets and stick 'em on all the commercial magazines you love to hate.

The label reads:

The confessions of a generic magazine: “We loaded this issue with more advertising than content. The content we did publish was edited, censored and manipulated to please our advertisers or as lame filler between the product pushing ads. We got paid quite handsomely to produce this issue and are glad you will pay to read what we already got paid to print. Are You Generic?

Being a marketing student and ad guy I feel that it’s important to immerse yourself not only in the established marketing dogma, but to also look at the dark side (or good side, depending on what side of the fence you’re peering over from) so that you have all the information.
That’s why books like No Logo and sites like adbusters are a crucial tool in getting a better understanding of what you might be up against.


Sassan Sanei said...


Grade 6.

My class got a tour of the Toronto Sun newspaper offices. It was meant to be an educational experience.

At the time, newspapers cost 25 cents. "They cost more than that to print them," the tour guide said, after showing us the giant printing presses.

"Cool," I thought to myself. "They're doing a public service. They actually don't make a profit just so that people can be enlightened by the events that fill the world around them, which they might not otherwise hear about but for the generosity and selflessness of the Toronto Sun staff."

Was I ever naive.

Someone else piped up, "But how can you sell them for less than it costs to print them? Don't you lose money?"

"Ha ha ha," the tour guide replied, with that condescending ignorant child tone of voice. "Of course not. We get paid for all the advertising that we carry."

What? People PAY to advertise in the newspaper?

But... that would mean that all those ads in the newspaper are not unbiased sources of information. They're trying to sell me something? They're manipulating my mind? And this newspaper is profiting from it?

This sounds like it could be used for evil purposes.

Yes it turned out to be very educational after all.

mark robert allen said...

there you have it, the moment that sassan lost his innocence.

(wipes a tear from eye)


We always mark out the paid stuff with ‘A Lucire Special Promotion’ so we don’t con our readers. Maybe we recognize readers aren’t imbeciles.

mark robert allen said...

transparency is the most important thing. people don't like to feel like they're being taken advantage of, tricked.