Sunday, May 07, 2006

unclear messages?

I had ordered a beer with my lunch at a local Muckeye café. When it arrived, it was in this beer cooler. Obviously some clever local business had an agreement with the café to supply them with coolers in return for the marketing reach they would receive.

But upon closer inspection, I failed to understand what the business was. I mean, if you were a local you’d probably know who this Ian Patterson and Partners were and how they could ‘bring your ideas to life’. But to anyone who wasn’t from around these parts it would be a mystery.

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